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Week 6 Final presentation

On Monday I got a lot of really helpful feedback from my teachers, (all annotated in my physical workbook) and so for the most of this time up until hand in I was just making small adjustments to my text and positioning and really making use of the FDPs we've learned in classes.  Rationale: Aim/Concept: To raise awareness to gender inequality that’s still prevalent in New Zealand workplaces. After researching, I decided to focus on the issue of the ‘glass ceiling .’ This is the idea that women are held back from promotions and positions of power simply due to their gender (they are kept below this ‘ceiling’ of glass where the ‘top’ is visible, but unreachable.) While conceptualising I found that ‘ smash the patriarchy ’ while combined with this idea of the glass ceiling created a lot of visual potential. Strategy 1: I decided to use the king and queen chess pieces to symbolise gender roles as the ‘rules’ of life and New Zealand workplaces. I.e whil...
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Week 5 Interim Presentation

This interim presentation was really helpful for me, i got a lot of useful feedback which is annotated in my physical workbook and this really solidified the direction i needed to take to finalise my posters. It was at this point that i realised i needed to really hone down on my conceptual focus of workplace gender inequality when it comes to the glass ceiling, not just the pay gap. I took this in mind when continuing iterations of my chess design, and i found this helped me really envisage the message i wanted to send to viewers. Most of the other changes i made from the feedback were small practical changes around legibility and layout, but i found after i made these changes my posters started to appear more cohesive and thoughtful, less thrown together.
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Week 4

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Revising/ making iterations of digital posters. Exploring different rendering options/styles- particularly with the chess concept.  This week I got a couple of context photos of the emergency exit signs from the wellington busses that I'd been visualising while designing my 'breaking glass' concept. Hopefully this will help in keeping my posters accurate in their representation of this. I also spent the first half of this week exploring different textual mediums both physical and digital for my concepts. The most successful of these i found are shown below, most taken from the rough painted chess pieces and then edited digitally with textured effects from there. There are more printed iterations of this design in my physical workbook, including exploration into attempting to make the chess pieces look as if they're made of shattering glass?
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Week 3- Interim Presentation 1

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This week was the first interim presentation. Below are the 4 poster concepts i presented and a summary of the feedback i received from my teachers and peers. (Full feedback sheet in physical workbook.) Most people commented that although this concept was good, they felt the blue text 'patriarchy' was unnecessary and took away from the main idea and would be better represented in some other way. One other person noted that this looks like the Japanese flag.... and now i can stop seeing this so i'd quite like to change the background to perhaps a blurry photograph of a window? This was my most popular concept by far, though one person noted that having the checkered background made it appear quite busy overall, in developing this concept further I think a plain/ flat colour background may be more successful. (Try a more minimalistic approach) There was only one comment about this concept and that was that it was unclear specifically about wether it was tha...
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Week 2.2

For homework we continued the exercises combining random words with our theme to generate original concepts- some of the more successful of these are shown below. In class on Thursday we had a one on one with a teacher then continued conceptualising rough sketches in our workbooks. My feedback on my work was relatively positive, it seems my ideas are on the right track and I just need to continue developing these ideas into refined concepts that are presentable for the formative assessment next Monday. I also did some research on some general statistics after class, and began doing some rough designs around this, although a lot of these did convey their point relatively successfully, I personally found them quite boring and not as eye-catching and interesting as my previous concepts generated through using random words. I will develop a few of these further however I'm thinking that perhaps I should look at combining these with my other concepts to create a more in-depth design? ...
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Week 2.1

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This week I really began focusing on my research, particularly in examples of other designers work on the same issue. Some of these examples I've added below- (annotated notes on these are in my physical workbook.) From this research I really began to find myself drawn to the simplicity and wit of many of the posters. I like most the ones that clearly show the message yet display it in an intelligent and eye-catching way. This sort of clear and defined style with a really powerful and funny/witty/smart message behind it really appeal to me as an approach to take towards my own work In class we did some exercises with combining random words with our theme to generate original ideas and images that we may not otherwise have thought of. I won't add these here as its just doubling up with what's in my physical workbook. However on reflection of these I've found that the most successful of these concepts are the ones that had some sort of pun or irony in the message ...
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Week One

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As I was away for the first class, Thursday was my introduction to this course. In class we went over some of the different topics and subtopics around inequality in New Zealand. It was pretty obvious for me that focusing on gender equality will resonate with me the most due to my personal experiences of this. So far I'm still not sure what or if there is a subtopic within gender that I would like to further focus on, however I hope to discover this in the next few weeks through research and experimentation.
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