Week 6 Final presentation

On Monday I got a lot of really helpful feedback from my teachers, (all annotated in my physical workbook) and so for the most of this time up until hand in I was just making small adjustments to my text and positioning and really making use of the FDPs we've learned in classes. 


Rationale:
Aim/Concept:
To raise awareness to gender inequality that’s still prevalent in New Zealand workplaces. After researching, I decided to focus on the issue of the ‘glass ceiling.’ This is the idea that women are held back from promotions and positions of power simply due to their gender (they are kept below this ‘ceiling’ of glass where the ‘top’ is visible, but unreachable.) While conceptualising I found that ‘smash the patriarchy’ while combined with this idea of the glass ceiling created a lot of visual potential.

Strategy 1:
I decided to use the king and queen chess pieces to symbolise gender roles as the ‘rules’ of life and New Zealand workplaces. I.e while the queen is the most versatile piece on the board, the king is still the most powerful, as the game revolves around him and is only winnable/losable with him. I played around with hierarchy/dominance and how the queen has been pushed over with cracks/shattering glass beneath her as she is toppled, which can be seen as her breaking the game/glass ceiling.

Strategy 2:
Inspired from the emergency exits in busses, I formed the idea of changing the escape ‘button thing’ into the female symbol which is literally breaking the glass. This depicts the issue of gender inequality as an emergency that we need to escape from. I used a blurry background image to create a bleak, depressing tone to contrast with the active imagery of cracking glass. This dark tone is to represent the current situation, and how we need to completely smash down this glass ceiling to create a brighter and better future.

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